WhatsApp Business automation sounds technical but for most Indian businesses it comes down to a simple choice: do you want a rule-based system that follows scripts, or an AI system that understands natural language? Here is how each works and how to get started.
Before choosing any tool, list the top 10 messages your WhatsApp receives every day. Typically these are pricing queries, availability checks, appointment requests, location enquiries and basic FAQ. These are the ideal starting point for automation.
Rule-based: Menus and buttons that guide the customer through fixed options. Good for simple, predictable queries. Cheaper to build and run. Breaks when customers ask something unexpected.
AI-powered: Understands natural language. Handles any question, qualifies leads intelligently and has real conversations. More expensive but significantly more effective.
Regular WhatsApp Business (the free app) has very limited automation capabilities. For real automation you need the WhatsApp Business API, which requires an approved business account. At Spettro AI, we handle this entire setup for you as part of onboarding.
We collect your FAQ, pricing, services, timings and any specific business rules. The AI is trained on this information so it answers as if it knows your business completely.
We run internal testing for 2 to 3 days, then go live. You get a dashboard showing all conversations and leads captured.
From first call to live automation: 5 to 7 working days. Plans start at Rs.9,999 per month.
Starting at Rs.9,999/month. Live in 7 days. No hidden costs.
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